Retailers are collecting more customer data than ever before. From loyalty programs and eCommerce platforms to mobile apps and customer service interactions, customer information has become one of retail’s most valuable assets. It powers business-critical initiatives such as personalization, analytics, and customer growth, but it also introduces significant privacy, security, and compliance risks.
The challenge is simple: how do you enable analysts, marketers, data scientists, AI tools, and third-party partners to leverage customer data without exposing personally identifiable information (PII)?
In this webinar, we’ll explore how leading retailers use Format-Preserving Encryption (FPE) and tokenization to protect sensitive customer information while preserving the relationships and usability that make the data valuable. Learn how organizations can safely analyze customer behavior, measure campaign effectiveness, optimize loyalty programs, and support AI-driven initiatives without exposing customer identities.
In this webinar you’ll learn:
- The challenge of balancing customer privacy with data-driven retail initiatives
- The limitations of traditional data protection approaches
- How tokenization and Format-Preserving Encryption (FPE) enable privacy-preserving analytics and customer insights
- Real-world retail use cases for loyalty, marketing, and customer journey analytics
- A live demonstration of how ALTR protects PII without disrupting business operations
Speakers
James Beecham
CEO
