ALTR isn’t just keeping pace with the evolving data security landscape—we’re setting the speed limit. As businesses scramble to safeguard their data, ALTR is not just another player in the game; we’re the go-to solution for bulletproof data access control and security. And today, we’re doubling down on that promise with three strategic hires to turbocharge our Go-To-Market (GTM) strategy.

Meet the Heavy Hitters

Christy Baldassarre

Christy Baldassarre joins us as our new Director of Marketing, bringing a formidable blend of strategic vision and execution prowess. With a track record of driving brand growth and market penetration, Christy excels at crafting compelling narratives that resonate with target audiences. She’s a master at turning complex concepts into clear, impactful messaging and knows how to leverage the latest digital marketing tactics to amplify ALTR’s voice.  

"I am excited to be on such a great team and to be a part of taking ALTR to the next level. I chose ALTR because of its excellence in Cloud Security and Data Protection. This is a great opportunity to collaborate with such a visionary team and contribute to groundbreaking solutions that not only push boundaries but set new standards of how to keep everyone’s data safe." - Christy

Rick McBride

Rick McBride, our new Demand Gen Manager, brings a deep expertise in go-to-market strategy. With a strong foundation in business development, Rick has honed his skills in identifying opportunities and driving pipeline growth from the ground up. He’s not just about crafting campaigns; Rick knows how to connect with decision-makers and convert interest into action.  

“A successful go-to-market strategy thrives on seamless collaboration across various teams, and our GTM group is poised to be the driving force behind it. We're set to champion the Snowflake ecosystem—engaging with customers, Snowflake’s Field Sales team, and partners alike—to fuel strategic growth. By leveraging Snowflake's powerful native capabilities in Security and Governance, we aim to deliver at the speed and scale that Snowflake users expect. We're thrilled to extend this value to every organization that prioritizes and trusts Snowflake for their data management needs!” - Rick

George Policastro

Next, we've got George Policastro as our newest Account Executive. George is a seasoned sales professional with a proven track record of closing complex deals and delivering results. His strengths lie in his ability to deeply understand client needs, build lasting relationships, and strategically navigate the sales process to drive success.  

"I’m thrilled to join ALTR and tackle one of the biggest challenges organizations face today: securing their sensitive data while unlocking its full potential to drive business growth." - George

ALTR: Defining the Future of Data Access Control and Security

The world of data security and governance has evolved dramatically from the days of simple perimeter defenses. Now, we’re dealing with sophisticated, multi-layered security strategies that need to keep up with cybercriminals who are more aggressive and resourceful than ever. The core principles—knowing where your data is, who can access it, and ensuring its protection—haven’t changed. However, as data moves to the cloud, the challenge is achieving these goals at an unprecedented scale and speed.

That’s where ALTR excels. We’re not just providing solutions; we’re reimagining what data access control and security can be in a cloud-first world. By cutting through the complexities and inefficiencies of traditional methods, we deliver a streamlined, scalable approach that makes data security both simple and powerful. Our intuitive automated access controls, policy automation, and real-time data observability empower organizations to protect sensitive data at rest, in transit, and in use—effortlessly and at lightning speed. With ALTR, securing your data isn’t just more accessible; it’s smarter, faster, and designed for today’s dynamic cloud environments.

With our latest GTM team expansion, we’re fortifying our foundation to evolve into a cloud data security market leader who’s not just part of the conversation but is driving it.