ALTR Brief: Snowflake Cybersecurity Investigation

Why Tokenization Is The Killer App For Analytics

July 29, 2022

Summary

Unlike encryption, deterministic tokens can safely maintain relationships with other datasets. Because there’s no key and no relationship between the data and the token, tokenized data is useless to someone with inadvertent or malicious access. Yet determinism allows operators to create value from data without having to first detokenize it.