Organizations learned a valuable lesson in 2023: It isn’t sufficient to rely on securing data once it has landed in a cloud data warehouse or analytical store. As a result, data owners are highly motivated to explore technologies in 2024 that can protect data from the moment it begins its journey in the source systems.

From automating data access and policy enforcement to protecting sensitive data from the data center to the cloud, CDOs, database administrators, and line-of-business teams need to better govern and secure data next year. More importantly, as artificial intelligence continues to evolve, organizations will take drastic efforts to better understand how to successfully leverage this groundbreaking technology to help safeguard their data and keep it from being improperly used.